All good things in life begin with a fruitful and inspiring partnership. The Böxle Calender 2011 is no exception, and constitutes the Böxle's emotional peak since it’s birth in 1999.
It was a daunting task to select and justify 49 shots from the many Böxle pictures submitted during our summer campaign „Böxle on holidays 2010“. Christian, who had the original idea for both the summer project and the calender and who was, consequentially, assigned project manager, pursued the objective - in close cooperation with the marketing team - to create a Böxle Calender that reflects the vast diversity of the photographs as comprehensively as possible. In order to include as many photos as possible, we decided to give each month two single pages. All of this happened, naturally, after having received the official permission from the photographers to use their unique Böxle art for that purpose.
The Böxle Calendar 2011 is now in press. We expect delivery of our "limited edition" on December 16th. Although not even available yet, the Böxle Calendar has already become very popular. The current order list is quite impressive and we will do our utmost to work through it until Christmas.
However, no matter how long this list may be, one thing is absolutely clear. First, our Böxle photographers - many enthusiastic customers and GATC staff – will hold a calendar in their hands, because all the credit is due to them. Without their ideas, inspiration and emotional bond to the Böxle we would not have been able to realize this project at all.
In this sense, with all my heart: THANK YOU, dear Böxle photographers!